Case studies
Products I founded, led or built: the problem, the architecture, how it evolved with AI, and what I learned.
Due to non-disclosure agreements, formal enterprise client work is omitted here; the case studies below represent independent products, entrepreneurial ventures, and community leadership initiatives where I led strategy, architecture, and execution.
noRoof Biz
White-Label E-Commerce & Business Management Platform
Modular e-commerce and store management platform built to simplify digital operations, payment processing, and customer communication for small businesses in Uruguay.
Founder, Lead Systems Architect & Full-Stack Developer · 2024–now
Albatros Basketball Club
Digital Operations, Advanced Analytics & Brand Modernization
Digitizing youth sports operations, automating play-by-play analytics, and modernizing public communication for a local basketball club in Montevideo.
Directive Board Member, IT Director & Fractional Systems Architect (Volunteer) · 2024–now
Coolturus
Cultural Discovery Platform & Lean Product Validation
An early-stage digital portal connecting local audiences with cultural events, indie showcases, and creative workshops in Montevideo.
Co-Founder, CTO & Lead Product Architect · 2021–2023, relaunched 2026
Let's talk.
Building a team, growing the people in it, shaping a product, or automating work that eats your time? I'm always glad to hear about it.
Based in Uruguay, UTC−3